About me
Who I am and what I do
I'm a product designer and front-end engineer with over 15 years of experience, passionate about building intuitive, scalable and responsive digital products.
I have a wide range of experience, from corporations to startups, where I specialized in user interface design and design systems setup.
I have expertise with modern design tools like Figma, Sketch and Adobe CS. I'm also proficient in HTML, CSS and SASS, with working knowledge in PHP, GIT, Wordpress, jQuery and React.
Throughout my career, I collaborated on multidisciplinary teams that developed in different languages, frameworks and stacks.
As a designer-turned-developer, I consider myself a “design engineer” and I shine in the intersection of those two disciplines, ensuring seamless user experiences delivered with a solid technical foundation.
Featured Work
Recent and selected projects
CHQ Design System - Crosschq
Considering my previous experience working in Naranja, I championed the creation of a Design System to raise the quality and consistency of our UI design in Crosschq. Despite not having a dedicated team, we successfully built a functional UI library in Figma with around 30 components. We also documented usage cases in a shared Notion document and supported the engineers who built the React components. This initiative resulted in a considerable reduction in inconsistencies and an increase in team's efficiency. Request access for detailed project info.
Insights Dashboards - Crosschq
At Crosschq, a Silicon Valley based startup aiming to modernize the recruiting and hiring process, I designed the UI of the dashboards where users could display summarized information, drawing data from both internal and external sources. The Product Managers requested a highly customizable board with multiple filtering mechanisms and the ability to be shared in various formats. I led the design process, from the user research and competitive benchmarking to iterating on the final product, ensuring a user-friendly experience despite the extensive customization options. Request access for detailed project info.
Zumo Design System - Naranja
At Naranja, I led a team of designers and developers in creating and maintaining Zumo, our design system. Zumo is a comprehensive set of rules, standards, and UI components that unify design and code, ensuring a consistent, effective, and unified user experience for all our customers. This system empowered at least 20 internal teams, external freelancers, digital agencies, and software factories to leverage our design language. At its prime, the team comprised a group of 3 designers and 4 developers, all working solely on the design system. Request access for detailed project info.
Work I've done
Places I've been before
2020 - 2024
User Experience Designer
Crosschq
crosschq.com
Crosschq is a Silicon Valley based startup aiming to modernize the recruiting and hiring process. I designed a performant and user-friendly web application. I also lead the design system related efforts.
2019 - 2020
Design System Team Lead
Naranja
naranja.com
Naranja is a financial company from Córdoba, Argentina and is the largest credit card issuer in the country (5M+ clients, 200+ branches). I led the team responsible for the creation and maintenance of the company's design system.
2018 - 2019
Senior Product Designer
Naranja
naranja.com
Naranja is a financial company from Córdoba, Argentina and is the largest credit card issuer in the country (5M+ clients, 200+ branches). I worked in different teams, including the one responsible for digitizing credit card issuance (100% online and instant validation), and the one that redesigned branch operations (new staff app and paperless attention flows).
2012 - 2018
Co-Founder and Design Lead
AfterSeven
afterseven.com.ar
AfterSeven is a modern digital agency offering full product creation from design and development to online placement strategy. I led the design team, crafting compelling visuals for clients across Argentina, Europe, and USA. In 2013 we also run Coddin, a discovery web platform for developers, a startup selected to join the doingLabs incubation program.
2012 - 2018
Web Developer (Wordpress + HTML + CSS + jQuery + React)
Freelance
thisisloyal.com
I designed and coded WordPress-powered websites for several clients in USA, Europe, Asia and Argentina.
2010 - 2012
Art Director
Media 8
m8agency.com
Media 8 (Dentsu) is a Miami based digital marketing agency. I led award-winning design and animation teams for top brands like HBO, Hertz, Ford, Sony, Starwood, Unilever, and American Airlines. I also contributed to recruiting, training, and workflow organization.
2004 - 2010
Junior and Senior Designer
Media 8
m8agency.com
Media 8 (Dentsu) is a Miami based digital marketing agency. I created digital advertising designs and animations for top brands like HBO, Hertz, Ford, Sony, Starwood, Unilever, and American Airlines.
Articles
My writings on design and other stuff
Steps to build a Design System (SPA)
Aug 10, 2022
We understood why building a Design System, we are in a postion to do it and we got support from the stakeholders. Now... where do we start?
Read it on Medium
Do we really need a Design System? (SPA)
Jul 18, 2022
Although we have seen all the benefits that the development of a Design System can bring us, it is a large investment that must be evaluated in detail.
Read it on Medium
What's the point of having a Design System? (SPA)
Sep 16, 2021
Different definitions and a review of the benefits that a Design System brings to companies and design teams.
Read it on Medium
Design Systems: Component prioritization (SPA)
Jun 9, 2020
Exercise to prioritize elements for our design system, that allowed us to coordinate the next steps and agree on new components.
Read it on Medium
Redesigning the physical sales channel of Naranja (SPA)
Jan 29, 2020
Naranja began a process of digital evolution in 2017. Within this framework, we describe the design process of the new physical branches.
Read it on Medium
365 days in Naranja (SPA)
Jan 3, 2019
A year ago I started working at Naranja as a UI Designer. Here are some of the things I saw and learned along the way.
Read it on MediumPlayground
Experiments with code and hobby projects
Muchaaachos...! World champion murals
Map of street art honoring Argentina soccer team, winner of the Qatar 2022 FIFA World Cup. Built with React, NextJS and Google Maps, using Notion as backend.
Visit live website
Kopi. Córdoba coffee spots
A guide to delicious snacks and specialty coffee shops in my city. . Built with React, NextJS and Google Maps, using Notion as backend.
Visit live website
Jersey Design Playground
Design and compare beautiful soccer-jersey patterns, free & web based. . Built with React, all swatches made with CSS gradients.
Visit live website
Atlas of Unlikely Architectures
Map of hidden, strange, incredible, bizarre places around the world. Based on Pedro Torrijos' Twitter threads. . Built with React, NextJS and Google Maps, using Notion as backend.
Visit live website
100 Patterns
100 pure CSS patterns to play with. All code is open and ready to grab and use in your own project. . Built with React.
Visit live websiteContact
Let's work together
Looking for a UI designer?
People reach out to me when they need a team player who can bridge the communication gap between designers and developers.
I bring strong communication skills and a collaborative approach to every project.
Currently available for freelance/contract work, so if you think I'd be a good fit for your next project, let's chat about your needs!
Open to design chats?
Whether you're a seasoned designer or just starting your design journey, feel free to reach out!.
Let's chat wheather if you need advice on transitioning to UX design, or you're stuck on a project and need a fresh perspective.
Always up for talk about design systems, Figma tips and CSS quirks.